Rachel Anastasis Blog

The value of your business is in your database. Your database is one of the most important parts of your coaching practice or any business for that matter and so it is very important that you treat it with respect and continue to develop and nurture it.
It is easier to sell to an existing client than it is to get a new customer so you must continually be offering new things to your database so that they can continue to spend money with you. As well as always generating new leads and bringing new people into your funnel, it is also important to create even stronger relationships with those who are already on your database.
If for a moment we replace the word database with the word community it creates a more accurate image of the way we need to relate to our database.
Your community will be made up of prospects and customers and firstly it is valuable to be using software such as Office Outlook or ACT that can assist you to track relationships and group people onto lists.
Once a prospect is in your “funnel” it can sometimes take many contacts with that person before they will choose to spend any money with you. Therefore, by building in these contacts the prospect moves toward becoming a customer. Contacts may include, sending them something in the post, a friendly email, adding them to Facebook or giving them a call on the phone. Some people may like to try before they buy, so if you have the option of a complimentary session or a free workshop or webinar this would appeal to some people.
You will come to realise that some people are fast buyers and some are slower buyers. For example, some people may want to go straight for your high end product after only having had one conversation with you and others will buy a low end product and enjoy your newsletters for months before spending another cent.
You must have different products, programs, systems and strategies, which cater to all of the different buying styles so that your sales and marketing will be attractive to a broader range of people. The personality profiling tool DISC is a great place to start when learning more about buying strategies and is also really valuable when selling, because if you can note the personality profile of the person you are selling to, you can adjust your strategy to suit their style. For example, often times an “I” profile will buy based on the person selling to them rather than the product and would only become frustrated if you were to offer too much detail about the product. They prefer the bigger picture.
Avenues of contact such as a regular newsletter are a great idea because it is a very non threatening way for a prospective customer to get to know you and make a choice about whether or not they would like to do business with you. In recent times staying in contact with your community has become even easier due to social media. Avenues such as Facebook, Twitter and Linked in are fabulous ways of creating a sense of community and giving great value to prospective customers.
Send out cards is another fantastic initiative, which allows you to send cards very affordably to make contact with members of your community. As you can imagine if a prospective customer receives a card from you on their birthday they will be left feeling as though you are someone who cares about them and they will feel even more comfortable to do business with you or refer a friend or family member onto you.
Take some paper and a pen and brainstorm 20 different ways that you could stay in touch with your community and then create Key Performance Indicators for each.
For example
1. Facebook- sent private messages to five people per day who are fans of my business on Facebook
2. Twitter- send one tweet to my community each day offering something of value
3. Newsletter- send a weekly newsletter to my community
4. Complimentary coaching session- offer one per week to different members of my community
5. Make one blog post per week
6. Invite 10 people per week to follow my blog
Each day it is important to create time for; activities that generate new prospects and activities that build relationships with existing prospects and customers. Then of course you must create time to close the deal on new business!! Wow, so many hats to wear when running a coaching business, or of course you could delegate and outsource these activities. Have fun 

As a coach who runs your own business it is important that you have systems in place, which generate new leads on a consistent basis. To ensure the ongoing success of your coaching business, you must constantly be bringing new people onto your database and then enticing them to spend money with you by building a relationship with them.
If we think of a funnel, there is a large opening at the top and then the funnel narrows down to a tube at the bottom. Use this as a metaphor- we want to be filling that funnel with lots of leads and then qualifying those leads and building a relationship with them so that they work their way down into the narrow tube and become a paying customer.
There are many ways to generate leads and contrary to what some people may believe, marketing your coaching business can be easy, fun and cheap!! First you need to get clear on what you are currently doing that is and is not working!
Write down all of the actions you are currently taking and put a star next to the ones that are making you money right now. Prioritise these actions and activities. Think about which actions are PTBB (pretending to be busy) and are not directly leading you to a result. Discontinue these actions or change the way that you are doing things immediately.
Now that you have cleared a space for new ideas…
Look at these six marketing areas and write down 10 strategies under each heading. Estimate how much it would cost to roll out each of the strategies.
• Direct contact and Follow Up
• Networking and Referral Building
• Public Speaking
• Promotional Events
• Writing articles and being published
• Advertising
For example, let’s take ‘direct contact and follow up’ and brainstorm ten strategies that fall under that area.
Direct contact and follow up- must be a personal contact and followed up in a prompt fashion to be most effective.
1. A personal email offering a complimentary service
2. Cold calling
3. A personal letter
4. Warm calling
5. A face to face meeting
6. Sending ‘lumpy’ mail, something that captures attention and imagination of the recipient.
7. Sending tickets to an upcoming event you have on
8. Sending out a free sample of your product
9. Sending an information pack
10. Sending a card
Now choose one strategy from under each of the headings and create a ‘to do’ list for that strategy. What is the first step you would need to take to roll out that strategy?
It is important that you test and measure to ascertain the success of each strategy and are clear on the results that each marketing activity is producing. This allows you to make more enlightened choices and further improve where you utilize your marketing budget in the future.
When marketing it works well to utilise a 90 day plan so that the strategies you are implementing have time to produce results. After 90 days if that strategy has not produced results, change it immediately. The definition of insanity is to do the same thing over and over and to expect a different result.
Create a 90 day plan by setting certain goals, which you would like to produce in that time and then breaking down what you would need to be doing ever day in order to produce that result at the end. These smaller steps are what we call KPI’s or Key Performance Indicators. For example
GOAL- in 90 days I would like to have secured 13 new one on one paying clients
KPI’s-
• Make 20 cold calls per week (4 per day) offering a complimentary coaching session
• Deliver 5 complimentary coaching sessions per week (one per day)
• Convert at least one to a paying client
By making sure that you are hitting these daily and weekly targets, it will add up to achieving the goal over the 90 day timeframe.
Paying customers is the most important thing for a coaching business. A good question to ask yourself when planning and priortising your day is, ‘will this action/activity make me money in three days, three weeks, three months or three years?’
Get coaching, build up your experience, confidence and word of mouth. Put a referral system in place so that other people are on the lookout for the perfect clients for you too.

Q
I have been coaching a client for 7 sessions now and have repeatedly explored his negativity. He just cannot seem to break away from looking at things negatively. He now frames what he says with ‘I know this is negative but…’ Should I terminate the client or is there something else I could try?

A
Firstly, I am very interested in why you would even consider terminating your client? Without knowing what strategies you have already used, it is challenging to know what else to suggest, however I am sure that there are definitely other things that you can do. Firstly you must allow a safe space for your client to accept and love themselves just the way that they are and just the way that they are not. It is not fair to judge the pace that your client is moving.
Your client has a pattern of giving up on himself before he even starts, so for you to terminate him would be to give up on him also, which would be feeding straight into his pattern. As a person who practises living their life at cause in every moment, you must take 100% responsibility for this situation. Of course it is always up to your client to create and produce their own results, however you must also take 100% responsibility. What is it that you believe that is creating a situation where your client is speaking this way or getting or not getting these results?
If you are responsible for the results that you are getting and those that you are not getting as a coach then, what do you get to make this mean about you? How are you gathering evidence for a limiting belief right now by keeping this situation in place?
I believe that you are coming from a place of needing to fix this client as if there is something wrong with him. If you were coming from a place that he is perfect, whole and complete just the way that he is then perhaps he would learn to come from that place also.
If he is choosing to be negative then that is his choice. Your job is to have him realise that this is his choice and that it is this choice that is having him get the results that he is getting. If he continues to be negative he will continue to get the same results. That is his choice.
What if you absolutely celebrated how far your client has come that now he is aware that he is saying something negative!! Your client will become capable of letting go of saying anything negative altogether and replacing it with something else. Who does your client want to be?? BE- DO- HAVE… If he were being that way, what would he do? and then if he did that, what results would he have?
Change can happen in an instant, however for this client it is something he may need to practise. Next time he says, ‘I know this is negative but…’ call him on it… ask him, “if you know it is negative, for what purpose would you say it? What does it give you as a pay off to be negative?” When speaking, everything before the “but” gets deleted- so explain to him that even though he knows it is negative, because it comes before the “but” his mind and others minds only hear the last bit, without the context that it is negative.
In a session, clients will use negative language when describing how they feel, point out to him that if he uses this language in the session then he will probably be using this language in real life without even recognising it. And how is that affecting his results? What you focus on is what you get?
Your client is addicted to the results that he is getting because they are feeding his limited identity- take it back to defining moments and break down that identity. What is the fear behind what he is doing and how can he change that?

Rachel Anastasi is a coache’s coach!! She loves to empower coaches to embrace who they truly are even more, to then communicate that through their businesses and make a major impact on the world. She is an expert in communication, public speaking and personal development.
The Supercoach Training Academy
0401887766
www.secretsofasupercoach.com

Influential leaders are important as they can contribute to directing society toward a positive, resourceful future. Life moves at such a fast pace that to stand out or make a difference you must make a lasting impact on people. Most people are busy, so seek quality rather than quantity when it comes to both personal and professional relationships. Prosperous relationships are to be maintained and nurtured to fulfil on the abundance that they can provide.
Dale Carnegie’s popular book ‘How to win friends and influence people’ provides practical tips on building personal relationships, selling your ideas and powerful leadership. It was on the New York Times’ best sellers list for ten years and has sold over sixteen million copies. This book can make a profound impact on your interactions with others and the way that you relate to yourself.
A core theme of the book is ‘always be genuine’, value people and relationships for what they are rather than as a means to an end. The most successful approach to influencing others and winning friends is being charismatic and loving. If you operate from a place of generosity in business and are giving with your knowledge, your database and your time, you will surprise, delight and exceed the expectations of your clients.
Here are some the keys to building successful personal relationships;
• Never criticise, condemn or complain. Positive Reinforcement works better.
• Become genuinely interested in other people. Value the person that you are with and be 100% focused and present.
• Make the other person feel important. Recognising someone’s expertise and capabilities will make them feel appreciated.
• Use Names whenever possible.
• Smile. A smile tells others that you like them and are glad to see them. Smile even when on the phone as it will be clear in your tonality.
• Avoid arguments; you can only lose. Most arguments end with each contestant more certain of their opinions and less willing to change; give up being right and welcome disagreements.

• Let the other person finish talking. Don’t interrupt.
• Respect others’ opinions. Never say, “You’re wrong.” Most People don’t like to admit even to themselves that they may be wrong. Telling others they are wrong may be considered a putdown to their intelligence and Often pushes them to further defend their position. Don’t immediately assume you are right. Demonstrating your willingness to rationally examine the facts will inspire others to do likewise.
• Aim to see things from the other person’s point of view. Understanding another’s point of view and motivations is the key to understanding their decisions and personality.

The biggest drivers of people are love and fear or pain and pleasure. As a leader you can influence people using both, however to use love to motivate, inspire and captivate people creates an environment of happiness and you will remain a person that others naturally gravitate to and want to be around. When people feel loved, appreciated and valued they will respond by wanting to please and reward and reciprocate the love that they are being shown.
As a leader there are times where you must direct someone or ask someone to do something differently to achieve a greater result; the way that you speak to people and approach them can make a huge difference to how they respond and whether or not you are successful in having them produce the result you require.
Here are some tips on leadership;
• Always compliment and focus on the things people are doing well first. Give constructive feedback in private in a way that empowers the other person.
• Ask questions instead of giving direct orders. Example: “Would it make sense to organise these alphabetically?”
• Be Genuine. Don’t make promises you cannot keep.
• Know precisely what it is you want the other person to do and keep communication clear.
• Frame requests to communicate what the other person will personally benefit. Example: “John, clean the stock room now.” Vs “John, if we clean the stock room now we can relax more later.”
Modelling is powerful; if you want to be a powerful leader or a person whom people naturally gravitate to, model those who are already confidently making even more of a difference to people and creating change around them.
BE loving, DO the things a loving person would do and you will HAVE the

Q

I just want to be happy and I am not. The problem is that I don’t even know what would make me happy anymore. What should I do??

Robert, Mt. Isa

A

Listen to your heart and dare to dream. Think of a child who rattles off endless possibilities when you ask them who they want to be when they grow up. They are unafraid and full of energy and enthusiasm about what great experiences lay ahead. As we move through life we start to establish boundaries around what is possible for us. We gather evidence for our beliefs around what we can and cannot do. Write a list of 100 things you would still like to experience in your lifetime and get committed to yourself and start believing that you can.

Do you find yourself waiting to feel a certain way, not quite knowing how long you will be waiting for? Maybe you aspire to have lots of things or do you do lots of things hoping that it will lead to happiness?

Be- Do- Have. You are a human being not a human doing. Creating happiness in your life is something that you can generate for yourself by embracing it as a way of being. BE at the source of your life by choosing who you would like to be and experiencing happiness in your language and your actions. If you are being happy, what would you DO? If you are being happy how would you hold yourself? What language would you use? If you are doing those things what results would you HAVE.

I used to think that I was predisposed to being stressed and highly strung and wish that I were more laid back. Then I realised that I could reinvent myself as a laid back person by making different choices. I knew that it would be unfamiliar at first and would take something to catch myself before I reacted in the same way that I would have done in the past, however I was up for the challenge! I started to choose to be laid back. I would do the things that a laid back person would do and I would choose to respond to situations in a laid back way.

Now I am one hundred per cent responsible for the results that I am getting and for those that I am not and if I am feeling a certain way then I acknowledge that I am choosing to feel that way. Who are you really? What ways of being would you like to experience?

Feeling purposeful and being a contribution influence your feeling of happiness. Nothing has meaning but the meaning that we give it. What meaning have you given to your life? Creating a purpose for yourself and your life gives your life meaning, what are you here to experience or what difference are you here to make?

Many people spend their whole lives trying to find themselves; some even travel far and wide, connecting with what is inside is fundamental. Ask yourself, what do I value most in life and check in as to whether or not you are living congruently with those values.

Balance is a contributing factor in a person’s pursuit of happiness. Create a schedule that reflects your priorities and make time for the areas of your life that are most important to you. Choose to allow some time each week, just for you, to honour yourself and get connected with who you really are and what you really want for your life.

The attitude of gratitude is being grateful for what you have and creating a space for those things you would like to experience that you haven’t yet. Focus on abundance and start keeping a gratitude journal. Remember to experience growth, variety and contribute to others, exhibiting small acts of generosity and kindness go a long way to giving you that warm fuzzy feeling inside. You are the creator of your own world, so smile and get happy!

Rachel Anastasi
Empowerment coach, speaker, mentor
www.freetobemecoaching.com.au
Please forward your questions to info@freetobemecoaching.com.au
If your question is published you will receive a free one on one, one hour life coaching session

Free to Be Me Life Coaching
and
WAM Personal Training

Present
UNLEASH YOUR SECRET POWER…
A retreat for your Mind, Body & Soul

Let Wendy and Rachel Anastasi,
experts in healthy mind, body and soul show you how to:

 CREATE a positive mindset, which will assist you to achieve increased health and wellness

 EXPLORE the ‘doing’ of living your life powerfully and living a life you love

 ACHIEVE your goals when it comes to healthy, mind body and soul and have fun doing it!

 REINVENT yourself, your life, your healthy self!!

 REDISCOVER the secret to having what you want and loving your life

Gain new insights and learning’s and
strengthen your:
• Personal Identity
• Your health and fitness results
• Positive mindset
• Sense of purpose
• Balance in your life

Explore what you really want for your life and gain:
• New tools to create your life moment by moment
• A fresh perspective
• A new listening to the possibilities in your life
• New ways to achieve the results you desire in Health and Fitness.

me… very excited about the first seven day event of the yearlong program \'coach propulsion program\'

Influential leaders are important as they can contribute to directing society toward a positive, resourceful future. Life moves at such a fast pace that to stand out or make a difference you must make a lasting impact on people. Most people are busy, so seek quality rather than quantity when it comes to both personal and professional relationships. Prosperous relationships are to be maintained and nurtured to fulfil on the abundance that they can provide.
Dale Carnegie’s popular book ‘How to win friends and influence people’ provides practical tips on building personal relationships, selling your ideas and powerful leadership. It was on the New York Times’ best sellers list for ten years and has sold over sixteen million copies. This book can make a profound impact on your interactions with others and the way that you relate to yourself.
A core theme of the book is ‘always be genuine’, value people and relationships for what they are rather than as a means to an end. The most successful approach to influencing others and winning friends is being charismatic and loving. If you operate from a place of generosity in business and are giving with your knowledge, your database and your time, you will surprise, delight and exceed the expectations of your clients.
Here are some the keys to building successful personal relationships;
• Never criticise, condemn or complain. Positive Reinforcement works better.
• Become genuinely interested in other people. Value the person that you are with and be 100% focused and present.
• Make the other person feel important. Recognising someone’s expertise and capabilities will make them feel appreciated.
• Use Names whenever possible.
• Smile. A smile tells others that you like them and are glad to see them. Smile even when on the phone as it will be clear in your tonality.
• Avoid arguments; you can only lose. Most arguments end with each contestant more certain of their opinions and less willing to change; give up being right and welcome disagreements.

• Let the other person finish talking. Don’t interrupt.
• Respect others’ opinions. Never say, “You’re wrong.” Most People don’t like to admit even to themselves that they may be wrong. Telling others they are wrong may be considered a putdown to their intelligence and Often pushes them to further defend their position. Don’t immediately assume you are right. Demonstrating your willingness to rationally examine the facts will inspire others to do likewise.
• Aim to see things from the other person’s point of view. Understanding another’s point of view and motivations is the key to understanding their decisions and personality.

The biggest drivers of people are love and fear or pain and pleasure. As a leader you can influence people using both, however to use love to motivate, inspire and captivate people creates an environment of happiness and you will remain a person that others naturally gravitate to and want to be around. When people feel loved, appreciated and valued they will respond by wanting to please and reward and reciprocate the love that they are being shown.
As a leader there are times where you must direct someone or ask someone to do something differently to achieve a greater result; the way that you speak to people and approach them can make a huge difference to how they respond and whether or not you are successful in having them produce the result you require.
Here are some tips on leadership;
• Always compliment and focus on the things people are doing well first. Give constructive feedback in private in a way that empowers the other person.
• Ask questions instead of giving direct orders. Example: “Would it make sense to organise these alphabetically?”
• Be Genuine. Don’t make promises you cannot keep.
• Know precisely what it is you want the other person to do and keep communication clear.
• Frame requests to communicate what the other person will personally benefit. Example: “John, clean the stock room now.” Vs “John, if we clean the stock room now we can relax more later.”
Modelling is powerful; if you want to be a powerful leader or a person whom people naturally gravitate to, model those who are already confidently making even more of a difference to people and creating change around them.
BE loving, DO the things a loving person would do and you will HAVE the results.

Historically, sex has been the driving force of creativity, resourcefulness and evolution itself in both men and women. Sex drives the brain and if you can harness this, you can use this drive to create results in all areas of life.
Sexual energy or desire is the lust for life in all forms and is the most powerful human emotion. By achieving a state of sexual desire and maintaining it, you keep the mind in a heightened state of arousal and activity. Therefore, when you mix sex and love, you have the perfect mix for drawing on the creative mind.
One of the most influential chapters of Napoleon Hill’s “Think & Grow Rich” is Chapter 11 titled, “The Mystery of Sex Transmutation”. Behind this alchemistic concept, Hill explains the incredible potential of redirecting the emotions and energy of sex to achieving great results in life. “When driven by this desire, men develop keenness of imagination, courage, will-power, persistence, and creative ability unknown to them at other times” says Hill. “The desire for sexual expression is congenital and natural. It should not be repressed but given an aperture to release other means of expression”

The desire for sexual expression must be tamed and channeled into action other than that of physical expression. If you get yourself into that heightened state of emotional intensity you are going to be:
• More aware
• More sensitive to stimuli
• Feeling more alive
• Exuberant and expressive
• More energised and inspired

… And those are all qualities you can draw on to be creative, inspirational, and exceptionally minded.
Being in control of your mind will assist you to achieve resounding success in your life. Here we explore three easily accessible steps, to begin to use the practice of transmutation of sex energy to purposely power up your brain and let your creativity juices flow.
Turn On Your Creative Juices!
Most of the geniuses, creators, leaders and entrepreneurs of the past and present have very strong sex drives. More often than not, if you are healthy, you are going to have a strong sex drive. Lift your sex drive by noticing;
• How sensuous are you??
• Do you relish in the tastes of foods and drink?
• Do you take notice of the warm touch of bare skin or the coolness of satin?
• Do you allow yourself to experience pleasure in your environment, in the beauty of Nature?
• Do you fully experience the abundance of pleasure and good feelings that music can bring you?
This is a great big wonderful world of sensation and experience. Learn to experience things in the present moment, fully and completely! If you do not have a high sex drive consider seeking the assistance of a natural practitioner and perhaps also look at the mental or emotional blockages, which may be contributing. Another way to increase your libido is the art of Chi Kung and particularly Sexual Chi Kung, which is rapidly emerging in the West as an exceptional health system that can have profound effects on the body, mind and spirit. Get passionate, get sensuous and love your body as it is an instrument that can create and experience pure bliss!

Store up your sexual urges!!
Over indulgence in sex and orgasm, will diminish the feeling of desire and the affect that it has on the mind. Tease your desire and hold it at that level without satisfying it, because arousal will benefit you mentally and spiritually. You can do it with anything you want – it doesn’t have to be sex, though sex is the most effective. When you are hungry, take a piece of fruit into your mouth and just “hold” it there … see how long you can go without actually chewing it, just close your eyes and taste it, feel its texture, savour everything about it. Let your desire and lust build and build.
With your partner perhaps explore the practice of Karezza – where the man penetrates the woman but you only embrace each other without thrusting. Feel each other, cuddle, caress and bask in the sensations- anything but full-penetrative orgasm. Keep on finding ways to express your love/lust without actually going the whole way.
Convert those urges into energy, which drives results in other areas of life
Keep the feelings as high as possible and from that state of heightened arousal, passion and love you can transmute or turn your desire for sex into a desire for something else. Create, invent, write a poem, sing, dance and express yourself, access heightened spirituality and insights or even work out a business problem.
How? When you are aroused, think of a challenge you may be having at work or in your business, and turn that lust over to finding the solution to this problem. This will require a bit of imagination. Imagination is the gateway to intuition and infinite wisdom and you will find that your creativity will flow much more easily and freely when coming from this space. You will be more attuned to your body, your spirit and your surroundings. In expanded states of consciousness you have access to sources of knowledge that you would not otherwise have when thinking in the normal way we do day to day.

Over time this process will become easier. Remember your sex energy is your lust for life, it is your passion. Sex is a powerful life force that flows through you; it is the life force of creation itself. When it is channelled into love, romance and creative pursuits that add to the beauty and abundance of life, then it may be said to be the energy of the creator, YOU!

As a coach you are a person who wants to make a difference. Your message is what you stand for. It is what you promote, as being the thing that your target market needs, to get the results that they desire. Your message is what sets you aside from others who are also working with your target market and it is the way that you will make the difference that you want to make in the world.

Your message becomes part of the way that you are positioned in the marketplace and becomes your niche. The more concentrated and consistent your message is, the more you will become known as
• The “go to” person in that niche
• The “go to” person for that target market
• The person who promotes X Y and Z
• The person that assists people to get breakthrough results using X Y and Z

To have your message be strong and form part of your brand it must be consistent and therefore must be present in all of your products, every time you speak and in everything you write. As you are the greatest representative of your own business and your brand, your message must become who you are.

Ask yourself;
• What sort of results would I like to assist people to produce?
• What are the seven things that someone would need to know to produce this result?
• What are the steps that someone would need to take to produce this result?

By eliciting the strategy, you now have a process that you can teach which is saleable. Having multiple streams of income is very important in a service based business where you are selling an intangible. It is also fantastic to produce passive income, so that you are not constantly swapping you time for money. This way you can take your business anywhere and even when you are sleeping your message will be making money and making a difference.
This is the key to having your message touch even more people.

There are so many different ways that you can capture your message and make it attractive to different people. Here are some of the products you can now turn your seven step system into;
• Seven CD audio set
• Seven chapters of an Ebook
• Seven chapters of a book
• A seven session coaching package
• Seven DVD set
• Seven parts to a workshop

Different people from the same target market will have a preference for the way they like to receive the information- some like to hear it, some to experience it at a group level, one on one or some like to see it or read it. Having different options at different price points will mean you can cater to more people and also encourage repeat business. An example of this would be that a customer who purchased the Ebook may come back and do the workshop, which expands on the same concepts and explores them in even more depth.

Then there is the way that you can take the same message and structure it differently to cater for different target markets. This has done been done really well with the series of books by Gary Chapman, check out, www.5lovelanguages.com
The original book is called ‘The five love languages’. Now there are also books titled;
• The five love languages singles edition
• The five love languages men’s edition
• God speaks your love language
• The five love languages of married couples
• The five love languages of children
• The five love languages of apology

They also have Ecards, conferences, reports and more all different products or things for sale based around the same “message”. The target market is the same as other companies; however with this unique message they have really positioned themselves and created a niche which they now dominate.

Having your own message, your own models, your own intellectual property is exciting because you can test and measure your methods to see how effectively they achieve the results. Imagine becoming known for your methodology! Imagine having your message make the impact that you dream about it making. Package your message up in an attractive way and people will buy it. How do you market your product in a way that sells your message effectively by making it really attractive and easy to buy? Remember you must invite people to spend money with you! You can’t give away what you don’t have. So get creating!

Rachel Anastasi is an expert at assisting coaches to create amazing businesses that they love!! If you are a coach, check out www.thesupercoachtrainingacademy.com for upcoming workshop dates or call 0401887766